ALLY RICE

I am a Digital Media Editor in New York City. I am highly effective working in teams and collaborating with colleagues. I am an exceptional written and verbal communicator. My background in theatre affords me comfort and the ability to confidently manage situations with clients. My core competencies include:

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Digital content production, including: writing, directing, filming, and editing

Expertise in Final Cut Pro X, Premiere Pro

Client engagement management

Event planning and management

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Education

Bachelor of Arts, Theatre - Davidson College, May 2012

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Professional Experience

Feb. 2015 - December 2021, Apples and Oranges Arts.

Digital Content Creator

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- Executed social media campaigns for the Tony Award© winning Broadway, West End, and National Tour productions of An American in Paris, including Instagram, Facebook, Twitter, and YouTube

- Developed and edited video features aimed at brand awareness on Broadway.com, Playbill.com, BBC.com, and The Evening Standard (London)

- Established highly effective relationships with stakeholders including; Cast and Creative Team, Lead Producers, Press Team, Ad Agency, and General Management of An American in Paris to implement social media campaigns

- Lead Editor of feature-length streaming musicals Emma and No One Called Ahead

- Single editor of The Actor's Fund 2020 benefit video "You Can't Stop the Beat" which has garnered over 3 million views on YouTube

- Editor of digital content for The Broadway League's "Jimmy Awards" from 2016-2020

- Lead editor of the 2021 "Virtual Jimmy Awards," responsible for compiling all interstitial interview content, editing Medley C and Wells Fargo's "Inspiring Teacher Award," and rendering Reels for final live-stream

- Edited digital content for Pittsburgh non-profit UnpackU, including collaborations with Pittsburgh Steelers' JuJu Smith-Schuster, Top Chef finalist Nick DiGiovanni, and Pittsburgh Pirates' pitcher Steven Brault

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Nov. 2013 - Sept. 2014, Marilyn Monroe Spas.

Assistant General Manager and Brand Ambassador

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- Served as corporate spokesperson for brand development media

- Redesigned recruitment strategies to successfully onboard 20 employees at New York City Times Square location

- Created client management system and policies ensuring overall customer satisfaction and an increase in repeat customers

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Jun 2012 - Aug. 2013, Windwood Theatricals.

Operations Coordinator

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- Coordinated productions and maintained the Salesforce database for theatrical productions on Broadway, Off-Broadway, and nationally

- Collaborated with prestigious actors, producers, and directors throughout conception, rehearsal, and execution of shows

- Developed press releases, biographies, and printed copy for all 2013 – 2014 Season projects

- Organized performance showcases for the 2013 APAP Conference for Forbidden Broadway and King Kong